Idea Time Innovation with Dr. Jo North

Challenge Statements for Innovation & Growth

Ackoff statement

 

This episode focuses on how to create great challenge statements for innovation and growth.

Whether you are an innovator, entrepreneur or facilitator, starting off with a challenge statement helps you to focus.

 

In this podcast I cover:

 - What is a challenge statement, and how they can help with innovation and business growth.

 - Why questions are great for problem-solving and innovation.

 - The characteristics of a great challenge, and different types of innovation problem - i.e..tame, wicked, messy problems.

 - The 4 Ingredients of a great challenge statement.

 - A 4 step process for creating a great challenge statement.

 - The importance of getting info, insights and data together before moving straight to idea generation, including a great template to use.

 - How to use the 'problem family tree' method for deconstructing challenges and generating ideas.

If you'd like to download the slide deck that supports this episode for free, please go to https://bigbangpartnership.co.uk/resources/

 

www.bigbangpartnership.co.uk

How to Pivot Your Business

Download the slide pack from this podcast from my free content studio at https://bigbangpartnership.co.uk/reso...

 

From March 2020, with the outbreak of Covid-19 and the changes it has brought, how to pivot seems to have been one of the most prominent business themes in the media, after of course the financial and operational impact of the pandemic.

As a result of Covid-19, we have seen gin manufacturers pivot to making hand sanitiser, engineering firms to producing ventilators and medical equipment, and clothing companies to supporting with PPE (Personal Protective Equipment). That said, pivoting is something that businesses have been doing since people started to trade goods and services with each other, and the core principles of successful pivoting remain constant.

In this podcast, I share the content of an innovation masterclass that I have been running with businesses to help them decide if and how they should pivot.

It's important to balance the decisions you need to take right now to survive and thrive with the impact that these decisions will have longer term on your business.

You may be thinking about pivoting - which means making a change - large or small - to your business - if your current products and services aren't performing well for you.

I provide a pragmatic checklist and process for you to use if you are thinking about pivoting in your business.

By listening in, you'll gain insights on how to:

- Make your business more relevant

- Implement business changes to generate more cash and profit

- Benefit from new opportunities quickly

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Selling in These Challenging Times with Keith Rozelle, The Sales Marvel

Join me for my conversation with Sales Marvel, Keith Rozelle, on Selling in these Challenging Times.

Keith mentors Business Owners, Sales Professionals and Entrepreneurial Students to win more customers. He creates highly effective sales strategies for his clients and is a globally experienced sales leader – both as a Director setting strategy and also as an individual contributor selling complex solutions. Keith has worked at C-level level for many years across a broad range of sectors including Financial Services, Agri-food, Hospitality, IT/Telecoms and Higher Education.

Much of Keith’s professional experience has been in Technology, Outsourcing Services and Education.

He also has substantial international business experience, having lived and worked in the US, Europe and the Far East.

Keith is a visiting lecturer at Aston University and believes that selling is an art, science and craft that should be valued more as a profession.

We all need to be able to sell, but not everyone is comfortable selling – often because of fear of rejection.

People today want to choose to buy – they don’t want to be sold to. The power is with the customer. Product and service differentiation is really important because it means that the choice will be made on factors beyond simply price.

 In this episode, we discuss:

• How to sell in challenging times, and why it’s important to take different approaches as people experience different stages of the change curve.
• Sales being about P2P - people-to-people – not B2B or B2C.
• The need to find a new way to trade that will help us move forward in this situation and the potential future process of ‘cocooning’ even once the lockdown has passed.
• There is a broad diversity of how people have been affected by the current Covid-19 outbreak.
• That a good deal of TV advertising has adapted its messaging to sell in an appropriate way right now.
• Whether it’s a good idea or not to drop prices or discount.
• The importance of protecting existing revenue and getting the business onto as sustainable a footing as possible for the next few months.
• How to start selling successfully with more confidence.
• How to see objections as requests for more information instead of a rejection.
• The importance of not forcing the sales cycle onto the buyer – instead adapt the sales cycle to what works for the business.

 

Key to surviving and thriving is making sure that products and services are differentiated in ways that are relevant to target customers.

For small businesses, the business owner or leader may be the key differentiator.

Keith shares a sales process in the Covid-19 context and references the Zyman Pyramid to explain moving from a ‘me too’ provider competing on price to becoming a preferred provider by truly understanding and responding to customers’ needs and building customer trust. Be crystal clear about your value proposition, says Keith, and he points out that all this is true in other, less anxious times too.

Co-creation with customers is much less likely to lead to rejection as the customer has been integral to the process of developing the solution.

Ultimately, sales is about communicating how you can solve your customer’s problem – and it’s essential to keep going and help your customers solve their challenges, as well as protecting your business.

To contact Keith, email him at keith@salesmarvel.co.uk , or you can find him here on LinkedIn.

To attend one of Keith’s free webinars find out more here.

Virtual Facilitation - 10 Top Challenges & What To Do About Them

It’s wonderful that we can connect through a variety of brilliant, intuitive and affordable online meeting tools, especially during times such as these. These tools, such as Zoom, Teams and others, make it so easy that I’ve witnessed a lack in creativity and engagement in some online sessions I’ve attended as a delegate.

To get the best results and deliver a great experience for our delegates, as facilitators we need to innovate how we design and manage our online workshops. That means all the way through, not just going for a quirky icebreaker before settling back into the ordinariness of a boring and uninspiring core.

You'll especially enjoy this solo episode if:

• You already facilitate online meetings, manage a remote or socially distanced team, and want your online work to be more creative, collaborative and effective
• You want to make your online training and development sessions more engaging and inclusive
• You want to lead online meetings that are just as, if not even more engaging and effective than in-person sessions

I’ve written this blog with the aim of helping you, as a virtual facilitator, to:

• Overcome any perceived challenges of virtual facilitation; and
• Suggest some ways in which you can be more creative and add more value in your sessions.

I’d also love to hear from you on any other challenges or tips that you have, so please do leave me some comments below.

Listen in to hear the top 10 challenges of virtual facilitation and practical things you can do to easily overcome them.

If you'd like to read more about this, check out my blog on the topic here: https://bigbangpartnership.co.uk/virtual-facilitation-10-top-challenges-what-to-do-about-them/

 

If you’re interested in facilitation and developing your professional practice as a facilitator, I’d love you to come and join me in my free, private Facebook Group, Idea Time for Workshop Facilitators.

As well as a fantastic community of likeminded people, you will get access to free facilitation trainings, tools, techniques and time savers.

If you’d like to book us to deliver some professional virtual facilitation for you and your team, or would like a one-to-one virtual facilitation training and coaching session, you can find out more about what we do here, or contact me direct and I’ll get straight back to you.

Hope to hear from you in so that we can chat about all things virtual facilitation! x

Business Bullet-Proofing. Get Clarity, Make Better Business Decisions.

With so many people in business experiencing slow down, cancellations and having to adapt to more remote working, plus others finding brand new business opportunities, I wanted to do something to help and support.

These are unprecedented  times for many of us, I’m sure. But knowing that we have got a flexible plan to get through, make the most of opportunities and emerge stronger on the other side is a massive help.

In this podcast I share how to:

• Take a step back from your business, think about your immediate priorities and get an action plan together for dealing with the challenges and opportunities ahead
• Work out how you can adapt more of what you do to be delivered online – and quickly
• Use any additional time to prioritise and progress some of those things you’ve been meaning to do for ages

If you'd like to download my free resources or join my free online programme to help bullet-proof your business, here is the link to access them.

Easy, Proactive & Free Development for Facilitators

In this solo episode, I share some of the easy, proactive & free things I have been doing to both help me through this lockdown period as a facilitator, as well as to develop my facilitation skills and continue to strengthen my business.

Activities include:

 - Journaling my facilitation experiences, ideas, getting creative and emptying my head

 - Asking for structured, specific feedback on perceptions of my social media brand and image, so that I can build on the positives and spot and work on development opportunities

 - Going out of my way to experiment with new and creative virtual facilitation tools and techniques

 

For more information and free resources for facilitators, go to my free Content Studio on my website.

 

Story Techniques for Facilitators

In this episode I explain why and how using story-based techniques can increase the creativity and impact of your workshop facilitation.

I share 10 story-based creative facilitation techniques that you can use in your workshops, too - and if you'd like to download the free resource pack that goes with this episode, please go to my Content Studio here, scroll down to the section called 'Facilitation Toolkits' and grab the Story Techniques for Facilitators toolkit.

Video & podcast tips from a pro - with Gareth Harrison

Join me and Gareth Harrison, professional video and podcast editor, for his 10 top tips on how to create and level up your own videos and podcasts.

Gareth is a freelance video editor based in Leeds, West Yorkshire – with over 15 years experience in post-production, editing content for tv and online commercials, corporate videos, internal communications, live events, charities and social media.

Gareth also has a mobile edit suite, if required, offering the flexibility to work on location or from his own office (when we aren't in lockdown, of course).

Using the current lockdown to create more and better video and podcast media is a great, productive and creative use of time.

Listen in for Gareth's advice on how to  make better videos and podcasts cheaply and effectively, if you're just starting out or want to take your output to the next level.

If you'd like to contact Gareth direct, you can reach him via his website here. 

You can also connect with Gareth on Linkedin.

notes for the Top Ten Tips:

 

TIP 1. Sound

Make sure you’re getting good sound

Do a few practice runs to make sure the sound level is ok - not too quiet / not distorting from being too high

You don’t have to spend a lot to get a good microphone, but it’s worth investing

There is a lot you can do to improve what you see on screen, but you’re limited when correcting sound

 

TIP 2. Lighting

You can get away with a lot these days with cameras being able to shoot in low light

But set yourself up for success by having a well lit environment

And natural sunlight is always the best

Have the light facing you - illuminating your face

So ideally facing a window or if it’s a nice day go outside

But make sure it’s not too windy, because that can ruin the sound

 

TIP 3. Static camera

I recommend you place yourself in the middle of the shot

Not too close, not too far away

In what’s called a mid-shot

And keep the camera still - you’ll have a lot more control over things like focus and composition if you use this method

And have the camera at the same level as your eye-line - a tripod is good for this if you’re presenting stood up

 

TIP 4. Use second camera

Using a second camera helps when it comes to editing - this can simply be a camera on a phone

But it allows you to cut from one camera angle to the other and keeps the video interesting

The second camera also gives you the option to cut around any mistakes during filming, helping the video to flow

The second camera should be positioned about 45 degrees to the main camera

 

TIP 5. Get a tight Script

Writing it down beforehand will help you focus on the points you want to make

It will give you structure to your video or podcast - using storyboard is a good idea

Even if it seem like someone has done it on the fly - there will have been a lot of work done before the camera was even switched on

Try and learn the script or the points you want to make - so it comes across naturally rather than it being read

 

TIP 6. Don’t make it too long

Attention spans aren’t very long these days

So it’s far better to create 5 2min videos than 1 10min video

Less is definitely more

Plus then you’ve got 5 separate videos to post up and share through your social platforms, instead of having just one hit

 

TIP 7. Regular content

Produce content on a regular basis

Give your audience a reason to return

People like the reliability of regular updates

If your channel isn’t providing new content people quickly move on

 

TIP 8. Offers

You need to give something away

This doesn't have to be a free gift

It can be information / tips / insights

But you need the audience to feel that they’ve gained something from watching or listening to your content

 

TIP 9. Replicate

Look at the videos or podcasts you like and use them as a source of inspiration for yours

Don’t copy them but try and work out what it is that you like about them

Once you’ve figured this out you can then apply your own personality and brand to that style

 

TIP 10. Have a go!

It might be that you create a video and realise it works better as a podcast

There’s no substitute to experience

Without trying you’ll never know what works and what doesn’t

 

 

Here’s the microphone Gareth mentions, the Apogee MiC 96k: https://www.dv247.com/en_GB/GBP/Apogee-MiC-96k-/art-PCM0012816-000?campaign=GShopping/UK&ProgramUUID=HADAqJarPzAAAAFlea9yjI.G&gclid=EAIaIQobChMI9If867DF6AIVWfBRCh2TtAb_EAkYASABEgLNSvD_BwE

 

Your Creative Brain - Insights for Facilitators

This episode is all about you and your ideas. An idea is when two thoughts connect. Having an idea is a physical activity. It is chemical and electrical. Sometimes we think we are having a moment of insight that comes from nowhere, but actually our mind and our creative subconscious have been working on it in the background. It is only when it becomes apparent that a connection is made, that the background work surfaces to create an idea.

 I share science-based insights on how ideas happen and give you some practical, fun tips on how you can become even more creative! There’s a great activity for you try – check out my video here, too. And check out my article here for even more info and tips: You and Your Ideas. Learn How to Be More Creative At Work.  

Innovation Culture and Opportunities with Dr. Mo Khan

Dr. Mo Khan is my guest on this special edition podcast on innovation culture and opportunities in challenging times.

Mo is the founder of Enhance Innovation and author of the e-book, The Innovator's Treasure Chest, which you can download for free here.

Mo has had a fantastic career and worked internationally with world-class engineering businesses. We discuss how important innovation is in challenging times, how some businesses don't give their employees the scope and space to innovate, and how collaboration fuels innovation.

If you'd like to find out more and sign up for the free Creative Reset programme for small  to medium-sized businesses that I talk about in the podcast, just click here.

You can see Mo in action on his YouTube Channel

Connect with him at:

Linkedin

Instagram

Twitter