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38Episodes
Category: Business

There are SO many things that you could be doing to grow your business, but only 24 hours in a day. So how do you decide which ideas will make the most difference to your bottom line? And how do you get results – fast? Tune in to Idea Time for tools, tips and interviews to find out how

Video & podcast tips from a pro - with Gareth Harrison

April 7, 2020

Join me and Gareth Harrison, professional video and podcast editor, for his 10 top tips on how to create and level up your own videos and podcasts.

Gareth is a freelance video editor based in Leeds, West Yorkshire – with over 15 years experience in post-production, editing content for tv and online commercials, corporate videos, internal communications, live events, charities and social media.

Gareth also has a mobile edit suite, if required, offering the flexibility to work on location or from his own office (when we aren't in lockdown, of course).

Using the current lockdown to create more and better video and podcast media is a great, productive and creative use of time.

Listen in for Gareth's advice on how to  make better videos and podcasts cheaply and effectively, if you're just starting out or want to take your output to the next level.

If you'd like to contact Gareth direct, you can reach him via his website here. 

You can also connect with Gareth on Linkedin.

notes for the Top Ten Tips:

 
TIP 1. Sound
Make sure you’re getting good sound
Do a few practice runs to make sure the sound level is ok - not too quiet / not distorting from being too high
You don’t have to spend a lot to get a good microphone, but it’s worth investing
There is a lot you can do to improve what you see on screen, but you’re limited when correcting sound
 
TIP 2. Lighting
You can get away with a lot these days with cameras being able to shoot in low light
But set yourself up for success by having a well lit environment
And natural sunlight is always the best
Have the light facing you - illuminating your face
So ideally facing a window or if it’s a nice day go outside
But make sure it’s not too windy, because that can ruin the sound
 
TIP 3. Static camera
I recommend you place yourself in the middle of the shot
Not too close, not too far away
In what’s called a mid-shot
And keep the camera still - you’ll have a lot more control over things like focus and composition if you use this method
And have the camera at the same level as your eye-line - a tripod is good for this if you’re presenting stood up
 
TIP 4. Use second camera
Using a second camera helps when it comes to editing - this can simply be a camera on a phone
But it allows you to cut from one camera angle to the other and keeps the video interesting
The second camera also gives you the option to cut around any mistakes during filming, helping the video to flow
The second camera should be positioned about 45 degrees to the main camera
 
TIP 5. Get a tight Script
Writing it down beforehand will help you focus on the points you want to make
It will give you structure to your video or podcast - using storyboard is a good idea
Even if it seem like someone has done it on the fly - there will have been a lot of work done before the camera was even switched on
Try and learn the script or the points you want to make - so it comes across naturally rather than it being read
 
TIP 6. Don’t make it too long
Attention spans aren’t very long these days
So it’s far better to create 5 2min videos than 1 10min video
Less is definitely more
Plus then you’ve got 5 separate videos to post up and share through your social platforms, instead of having just one hit
 
TIP 7. Regular content
Produce content on a regular basis
Give your audience a reason to return
People like the reliability of regular updates
If your channel isn’t providing new content people quickly move on
 
TIP 8. Offers
You need to give something away
This doesn't have to be a free gift
It can be information / tips / insights
But you need the audience to feel that they’ve gained something from watching or listening to your content
 
TIP 9. Replicate
Look at the videos or podcasts you like and use them as a source of inspiration for yours
Don’t copy them but try and work out what it is that you like about them
Once you’ve figured this out you can then apply your own personality and brand to that style
 
TIP 10. Have a go!
It might be that you create a video and realise it works better as a podcast
There’s no substitute to experience
Without trying you’ll never know what works and what doesn’t