May King Tsang, the #FOMO creator, joins me on my Idea Time - www.ideatime.co.uk - podcast to talk about events, Twitter and getting genuine engagement on social media.
She shares how she creates buzz and excitement around events for delegates and people who are thinking about buying tickets in the future.
May King started by live tweeting and then approached social media superstars and creatives Andrew and Pete to help them promote their Atomicon conference, to include Instagram and Facebook as well as Twitter. Her results spoke for themselves and since then she has been working with other influencers such as Janet Murray, for major festivals and more, making a quantifiable difference.
Every ‘No’ is a Step Towards an Incredible ‘Yes’
We talk about pitching, the fear of hearing ‘no’, imposter syndrome and May King shares her tips on how to overcome it.
She reflects on her successes and failures, her fear of rejection and now she believes that every no leads to the next, incredible yes. She bounced back from a short series of knock backs and has come back stronger. There is no failure, only learning and resilience is key when you’re growing a business, as is hanging out with like-minded souls. May King says that we are in business to make an impact, and that helps to not make any rejection or failure about you.
Top Twitter Tips for Business
May King’s top Twitter tip is to listen, engage and not to sell. Social media marketing has really changed how businesses need to approach sales, as customers now have greater power and more freedom to choose.
It’s important to get involved in conversations, and really engage with chats and events rather than just spend time ‘lurking’. Also ‘documenting’ any events you attend, using the event hashtag, also leads to new contacts and opportunities.
May King says that Twitter is possibly the most misunderstood of all the social media platforms, but if you create a list and focus on the people and themes that interest you, Twitter can be really useful for business.
The #FOMO Process
May King explains how she creates pre-FOMO as well as live FOMO for a podcast conference in the north, culminating in a movement and community of delegates, and amplifying the voices of the podcasters attending. Facebook groups featuring content such as delegate video interviews before the event help people to get to know each other in advance. On the event day itself, May King provides live interviews and social media coverage across different platforms. Her content is real, showcasing the real vibe rather than a polished, less authentic version of events.
Writing a Book
We give a shout out to Tim Lewis from Stoneham Press who has been mentoring May King in the creation of her book – from May King Mistakes, to May King it Happen, and discuss May King’s book-in-progress and the forthcoming launch of my Idea Time book.
If you have any questions and want to get in touch with May King, you can contact her on any social platform - she’s May King Tsang or May King T and easy to find on Twitter, Instagram, LinkedIn and Facebook.